issue # 37-38 (1-2).2007
Page 22
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KITSCH AS A CONSEQUENCE OF GLOBALIZATION Art critic Grygoriy Mishchenko thinks that anti-culture, anti-art, mass culture, kitsch, popsa and various "conceptual types of image creativity" are consequences of both modern world globalization and past epochs. Kitsch is not just a mixture of different in character art elements (in most cases old, rotten) that don't arise any feelings or emotions, it isn't "a carrier and protection of archetype codes — the main components in formation of the world's aesthetics picture". They rule the world due to the absence of national ideology in cultural and art life on globalization basis. Moreover masters have to yield to the commercialization art but not to genetically coded creative self-expression. |
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